PR Wizard
What can a press release do for you?
A press release holds significant importance due to several reasons:
Media Visibility: Press releases bring attention to your news and events, increasing media visibility.
Credibility: They establish credibility and authority by providing official information.
Brand Awareness: Press releases contribute to building and maintaining brand awareness.
Announcing News: They serve as a formal way to announce newsworthy events, product launches, mergers, and more.
Media Relations: Effective press releases enhance media relations and coverage.
Cost-Effective: Press releases offer cost-effective marketing compared to traditional advertising.
Information Dissemination: They effectively disseminate information to the public and target audience.
SEO Benefits: Optimized press releases can improve online visibility through search engines.
Audience Engagement: Well-crafted releases engage your target audience and encourage action.
Crisis Management: Press releases allow for controlled communication during crises.
LET'S GET YOU STARTED.
FOLLOW THESE FOUR EASY STEPS TO BUILD YOUR PR CAMPAIGN.
Step 1. Writing a Press Release
Let's get started with our 7 steps to an effective press release that you will find HERE.
Bonus: Included our calibrated and specifically PR trained AI agent will get you started with a great release.
Step 2. Writing a subject title of your email
Second step in carrying out a PR campaign writing the subject of the email requires an understanding of what makes the news ,or if you prefer intrinsic attributes of the news.
The two values that make a good story:
The impact (how impactful is your story)
And timeliness. (The timing is perfect to talk about your news because of current events)
Writing
You must keep the subject of our email as brief as possible, but you also must avoid at all costs formulas that are too advertising.
Avoid this:
Our new collection is coming to town, It's spring all yearround at our store!
You have to know how to go to the heart of the news ,go to the essentials. In otherwords, make the most impactful argument that your message is perfect for the current news context.
Step 3. Writing the message in the body of the email
If the subject title of your email states the heart of the news, the text of your email should be a summary of the news with an emphasis on the highlights.
Here again you should keep it short and to the point. The reader should be able to grasp the value of the story with the first 2 sentences of your message.
Essentials to include in your text.
the context of the news. It can be the context of an industry, a company, media news or an emotional context.
Underline the new elements that have not been explored ni the title of the email
Suggest the timeliness of the news with words such as 'today', launch', 'this morning', or 'the only presentation'.
TIP:
End your message with an invitation to start a dialogue.
Step 4. Get your targeted media list
To start, you have to ask yourself: who is our interlocutor? Who is interested in my news? You got it. It's about targeting.
But don't worry, we've got your back. We have curated media lists that are constantly updated by a team of researchers. And they are the most affordable ones on the USA/Canadian market. BUY YOUR MEDIA LIST HERE.